.CO Internet, the fast-growing Miami company behind the .CO domain name, will be featured in a 2013 Super Bowl commercial, through a partnership with leading Web hosting and domain name provider Go Daddy, the companies said Wednesday.
The 30-second spot is set to feature Go Daddy Girl Danica Patrick. The story will revolve around how easy it is to create your own business online and use the Internet to grow it quickly. “We get to share our message with more than a hundred million people,” said Juan Diego Calle, founder and CEO of .CO Internet. “We’re going to inspire people to seize the moment – to actually launch their big ideas online.” The commercial is being shot in Los Angeles in early January and was developed by Deutsch. Costs were not disclosed.
This will be the third year for the Go Daddy-.CO partnership. Last year’s "Body Paint" Super Bowl ad drove significant traffic, the companies said. In 2011, .comedienne Joan Rivers was revealed as the "surprise" new Go Daddy .CO Girl, triggering a 466 percent increase in domain name registrations within 15 minutes of airing. There are now more than 1.4 million .CO domain names.
South Florida startup .CO Internet to star in Super Bowl lineup
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South Florida startup .CO Internet to star in Super Bowl lineup
