Miami Herald Business Plan Challenge opens for entries

Entrepreneurs, please don’t let the name of our contest scare you.

As we launch our 15th annual Miami Herald Business Plan Challenge today, we are putting out our annual call for entries. But we aren’t looking for long, laboriously detailed business plans. Quite the contrary.

More and more, today’s investors in very early stage companies want to see a succinct presentation of your concept and how you plan to turn it into a success. We do, too.

If you have a business idea or an operating startup that is less than two years old, you can enter the Challenge, our annual celebration of South Florida entrepreneurship. Sponsored by the Pino Global Entrepreneurship Center at Florida International University, our contest has three tracks — a Community Track, open to all South Floridians; an FIU Track, open to students and alumni of that university; and a High School Track, co-sponsored by the Network for Teaching Entrepreneurship.

Your entry may be up to three pages and you may attach one additional page for a photo, rendering, diagram or spreadsheet if you wish. Think of it as a meaty executive summary. Experts in all aspects of entrepreneurship — serial entrepreneurs, executives, investors, advisors and finance specialists (see judge bios on MiamiHerald.com/challenge) — will judge your short plan. In doing so, they will be looking at your product or service’s value to the customer, market opportunity, business model, management team and your marketing and financial strategies. See the rules on page 22, which also include tips on preparing your entry.

Your entry is due by 11:59 p.m. March 11. Entries should be sent to challenge@miamiherald.com, fiuchallenge@miamiherald.com or highschoolchallenge@miamiherald.com.

Don’t worry, we’re here to help!

“Frame your business from your customer’s perspective and not yours. Rather than diving into a detailed explanation of your product or service, a more compelling way to tell your business story is to clearly share the problem that you are solving for your customers and how your business is different, better, faster, cooler, cheaper, smarter,” says Melissa Krinzman, managing director of Venture Architects and a veteran Challenge judge.

On Feb 26 at 6:30 p.m. at Miami Dade College, we’ll host a free Business Plan Bootcamp, where you can bring your working plan with you for advice from experts, including Krinzman. Find the sign-up link on MiamiHerald.com/challenge.

And each week in Business Monday and on MiamiHerald.com/challenge, we’ll be bringing you advice and answering your questions. You can post your questions on the Q&A on MiamiHerald.com/challenge or email your questions to me at ndahlberg@miamiherald.com. Follow @ndahlberg on Twitter.

The top six finalists in the Community and FIU Tracks will present their 90-second elevator pitches for our popular video contest. Last year our People’s Pick contest drew more than 18,000 votes.

On May 6, in a special section of Business Monday, we will profile the winners — the judges’ top three selections in each track plus the People’s Pick winners. Along the way, we will unveil semifinalists and finalists to keep the suspense building.

Today, though, we are looking back on the entrepreneurial journeys of our 2012 winners. Funding was a nearly universal challenge, and many faced setbacks in developing their platforms. Throughout the entry period, we’ll also look back on other winners from the past 14 years.

Show us what you’ve got. Let’s make this the best Challenge yet.

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ING Miami Marathon winner Luis Carlos Rivero Gonzalez inspired by father’s murder

Guatemala’s Luis Carlos Rivero Gonzalez has been a professional runner for more than two years — mainly at distances of ten to 21 kilometers – but he had never raced 26.2 miles until Sunday’s ING Miami Marathon.

Toeing the front of the starting line with about a dozen elite marathoners from Africa, South America, Europe and the U.S., the 26-year-old law student ran away from them and never saw them again until after he broke the tape in Bayfront Park in 2:26:14 – two minutes ahead of runner-up David Kipkoech Tuwei, 29, of Kenya (2:28:15) and third-place Tesfaye Girma Bekele, 30, of Ethiopia (2:28:22).

“Yeah, I had expectations of winning,” Rivero Gonzalez said through a translator. “It felt good to be able to represent my country in the marathon. My dream is to be in the Olympics. I’m going to fight to reach that goal.”

He collected $2,000, plus a colorful race medal. Tuwei and Bekele won $1,000 and $500, respectively.

Rivero Gonzalez said as a child, he ran with his dad — a lawyer in the town of San Marcos. But five years ago, his father was killed by “criminals,” and it spurred him to train harder in his dad’s honor.

Rivero Gonzalez admitted when questioned by reporters that his coach falsified his best marathon time as 2:23:08 on his application for elite runner status for the ING.

Top runners get to start at the front of the pack, along with other perks.

With 25,000 runners in the marathon and half-marathon lined up in front of AmericanAirlines Arena for the pre-dawn start, Gonzalez did not want to be slowed by the huge crowd. The strategy worked; runner-up Tuwei said he didn’t have the leader in sight for long after the starting gun.

Women’s marathon winner Mariska Postma Kramer of the Netherlands – had been registered as an elite competitor for the half-marathon, but decided at the last minute Saturday to enter the double-distance race instead.

It turned out to be a good decision, as the 38-year-old professional runner cruised to a 2:46:07 victory in her first Miami race – more than two minutes in front of runner-up Tezata Desaign Dengersa ofTurkey and Ethiopia (2:48:43).

Third-place Kir Selert of Brooklyn, N.Y. finished in 2:57:32.

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Exclusive: JJ Abrams Confirms Bradley Cooper in Talks For Lance Armstrong Biopic

Shortly after Bradley Cooper expressed interest (publicly) in portraying disgraced cyclist Lance Armstrong in J.J. Abrams'upcoming biopic about the athlete, the producer/director confirmed to ET exclusively that he is indeed in talks with Cooper for the role.

Pics: Stars Take On Real-Life Roles

When asked about Cooper's interest in tackling the part backstage at the Producers Guild Awards in Los Angeles, Abrams told ET's Christina McLarty "[Cooper] sent me an email and we've been talking."

Said Cooper to BBC News on January 22, "I would be interested in [playing Armstrong]. I think he's fascinating. What a fascinating character."

Paramount Pictures & Bad Robot (J.J. Abram's production company) secured the rights to Cycle of Lies: The Fall of Lance Armstrong, a book proposal penned by Juliet Macur, in mid-January just after Armstrong admitted publicly to doping during all seven Tour de France wins. The author, a sports reporter from The New York Times, has covered the athlete over the span of a decade throughout Armstrong's struggle with cancer, years of doping allegations and ensuing lawsuits.

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Bill de Blasio announces he's running for NYC mayor

New York City Public Advocate Bill de Blasio has announced he's running for mayor.

The public advocate announced his run Sunday outside his home in Brooklyn's Park Slope.

The 51-year-old candidate says that means he'll conduct what he calls a "true citywide campaign" — starting Monday in all five boroughs.

The election to replace outgoing Mayor Michael Bloomberg is in November.

De Blasio says the billionaire mayor's policies have been good for some, but many middle-class New Yorkers "have been ignored or priced out."

REUTERS

Bill de Blasio hugs his wife Chirlane McCray after announcing his candidacy for mayor.

The field of candidates includes City Council Speaker Christine Quinn and Bill Thompson, a former city comptroller — both Democrats — and Republican Joe Lhota, former chairman of the Metropolitan Transportation Authority.

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Miami Lakes company growing its brand of skin care products

For decades, Vivant Skin Care has formulated creams, serums, cleansers and tonics to treat such dermatological conditions as acne, aging and hyperpigmentation.

Family owned and linked to Dr. James E. Fulton, who co-developed the anti-aging formula Retin-A, the company built its reputation with medically tested therapies aimed at improving skin.

Now, like a complexion that has undergone the metamorphosis of time, Vivant is altering its manufacturing and sales structure and adding products, emerging from the economic downturn with a new plan for the future.

“Now we’re stabilized and looking forward to growth,” said Fulton’s daughter, Chief Executive, Kelly Fulton-Kendrick.

Founded in 1990, Vivant produces a line of 30 skin care products, all formulated in-house, and priced from $15 to $100. The products target both females and males, ages 13 and up.

“Our target market is people who have serious skin care problems and need solutions,” Fulton-Kendrick said. “Vitamin A is the best for affecting change in the skin.”

The clinical skin care products, packaged simply in white bottles and amber glass containers, have remained the company’s mainstay, as the business has transformed.

In mid-2011, Vivant decided to adjust its sales structure, to sell, for the first time, to online retailers like DermStore.com, SkinCareRX.com and amazon.com, as well as to make its products available on its own website, vivantskincare.com. It was a major change in course after more than 20 years of having its products sold only at spas and doctors’ offices.

“So now, we’re a mix of wholesale to skin care professionals and Internet retailers, and we’re selling directly to consumers through our own website,” Fulton-Kendrick said.

Mike Nelson, marketing manager at SkinCareRx.com, said Vivant, which it has sold since November, has “done very well for a new brand to our site,” surpassing some brands that have been on its site for over a year. He declined to provide figures.

SkinCareRX took on only 5 percent of the brands that approached it last year, he said, and had undertaken a rigorous review of Vivant.

“They have a good loyalty base and get great reviews,” Nelson said.

Along with changes in its sales system, in January 2012, Vivant moved from Medley to Miami Lakes, doubling its space to 11,000 square feet to accommodate manufacturing, which it brought in house to reduce costs. It had outsourced manufacturing to a lab in Costa Mesa, Calif., that it had previously owned and later sold.

Inside its warehouse space in a commercial business complex, a small staff handles manufacturing, shipping and packaging. All orders are taken by customer service and fulfilled onsite. A room used as an educational center allows vendors and aestheticians to learn about the products.

Martina Echeveria, international trade specialist at the U.S. Department of Commerce’s Miami U.S. Export Assistance Center, who is helping Vivant get a distributor in the Dominican Republic, said she recently nominated the company for a South Florida Manufacturer of the Year award. The awards are given by the South Florida Manufacturers Association.

“Their products are good and 100 percent U.S. made,” she said.

At Vivant’s offices, a lab area is used by Dr. Fulton for research and development. He also maintains a practice at Flores Dermatology in South Miami.

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Miami Commissioner Michelle Spence-Jones running for reelection

Eight years have passed since Michelle Spence-Jones was elected to the Miami City Commission.

She isn’t willing to leave just yet.

Spence-Jones — who was charged with bribery and grand theft in 2009, suspended from office, acquitted and reinstated to her post — is seeking reelection, she announced Friday. She represents District 5, which includes Overtown, Little Haiti and Liberty City.

Whether Spence-Jones could run again has been the subject of much debate. The Miami city charter limits commissioners to two terms and Spence-Jones has twice won election. But City Attorney Julie O. Bru opined that Spence-Jones could run again because her second term was interrupted by the suspension.

“Our charter prohibits a commissioner or the mayor for running for reelection after that commissioner or mayor has served two consecutive terms,” Bru reaffirmed to Spence-Jones at a City Commission meeting Thursday. “You are eligible to seek reelection because you did not serve two full consecutive terms.”

Spence-Jones’s opponent isn’t buying it.

“The bottom line is, Michelle is term limited,” said the Rev. Richard P. Dunn II, who held the commission seat in Spence-Jones’s absence. “She received financial compensation for the time she was away and she was fully vested in the pension. Are the citizens of Miami going to pay her twice?”

Dunn plans to file a legal challenge “immediately,” he said.

Spence-Jones wants the additional term, she said, “to finish what I started.”

She pointed to the improvements she’s spearheaded along Northeast Second Avenue in Little Haiti. “We cleaned the place up, repainted many of the buildings and recreated a Caribbean feel by adding steeples,” she said.

The ultimate goal, Spence-Jones said, is to make Little Haiti a destination for tourists akin to Little Havana’s Calle Ocho. She has a similar vision for Overtown, which was once the cultural hub of Miami’s black community. To that end, Spence-Jones pushed for improvements to Northwest Third Avenue and provided grant money for local businesses.

“Now we’re going to move forward with a marketing campaign and build relationships with cruise lines and tour operators,” Spence-Jones said. “But these sorts of things take time.”

Other big projects are in the works.

Earlier this year, Spence-Jones pushed through a $50 million bond issue for improvements in Overtown — the largest investment the blighted community has seen in decades. The money will go toward affordable housing and some retail projects.

But Spence-Jones takes an equal amount of pride in some of her smaller initiatives, including a project that brought Hollywood director Robert Townsend to Overtown to film an independent movie. Students from the University of Miami and several local high schools had the opportunity to serve as interns. The film will debut this summer.

She plans to focus future efforts on Liberty City. She is already laying the groundwork for a program that will train residents to become laboratory technicians. A second program will help people with criminal records pursue careers in the automotive industry.

Spence-Jones’s tenure has been somewhat of a rollercoaster. After being elected to her second term, she was charged with bribery and grand theft in two separate cases and removed from office by then-Gov. Charlie Crist. Jurors later acquitted her of bribery, and prosecutors dropped the grand-theft charges.

A vindicated Spence-Jones returned to City Hall in August with newfound political heft.

Spence-Jones is now suing Miami-Dade State Attorney Katherine Fernández Rundle and Miami Mayor Tomás Regalado, accusing them of conspiring to destroy her political career via the prosecutions. She declined to talk about the suit, saying only: “I’m going to let my lawyers fight that battle.”

She may have another legal fight ahead.

Dunn believes the city attorney’s opinion giving Spence-Jones the go-ahead to run again won’t withstand a legal challenge. He says Spence-Jones has served two consecutive terms because she was paid for two consecutive terms.

Dunn also criticized the city attorney, saying she likely felt pressured to give that opinion because Spence-Jones is her boss.

“If it stands up in a court of law, I will respect that,” said Dunn, who attended Thursday’s commission meeting and took notes on a legal pad. “But I’m not going to be whitewashed by a city attorney’s opinion that’s biased by her boss’s posturing position.”

Dunn, who also sat on the commission in the mid-‘90s after Commissioner Miller Dawkins was removed from office, pointed to his own accomplishments as a commissioner. He said he helped secure funding for Gibson Park,and quelled racial tensions after Miami police officers shot and killed seven black men in 2010 and 2011.

“Michelle Spence-Jones does not own that seat,” he said. “It’s owned by the people of District 5.”

No other candidates have announced they are running for the post.

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Hackers claim attack on Justice Department website

WASHINGTON (Reuters) – Hackers sympathetic to the late computer prodigy Aaron Swartz claimed on Saturday to have infiltrated the website of the U.S. Justice Department’s Sentencing Commission, and said they planned to release government data.

The Sentencing Commission site, www.ussc.gov , was shut down early Saturday.

Identifying themselves as Anonymous, a loosely organized group of unknown provenance associated with a range of recent online actions, the hackers voiced outrage over Swartz’ suicide on January 11.

In a video posted online, the hackers criticized the government’s prosecution of Swartz, who had been facing trial on charges that he used the Massachusetts Institute of Technology‘s computer networks to steal more than 4 million articles from JSTOR, an online archive and journal distribution service.

Swartz had faced a maximum sentence of 31 years in prison and fines of up to $ 1 million.

The FBI is investigating the attack, according to Richard McFeely, of the bureau’s Criminal, Cyber, Response, and Services Branch.

“We were aware as soon as it happened and are handling it as a criminal investigation,” McFeely said in an emailed statement. “We are always concerned when someone illegally accesses another person’s or government agency’s network.”

(Reporting by Deborah Zabarenko; Editing by Vicki Allen)

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Buzzmakers: Ashton Kutcher as Steve Jobs and Carrie Underwood Premieres Two Black Cadillacs Music Video

What had ET readers buzzing this week?

1. First Clip: Ashton Kutcher Becomes 'JOBS'

Ashton Kutcher takes on the role of a lifetime in JOBS, and we have your first look at the movie.

In the clip, Jobs (played by Ashton Kutcher) is raving about the operating system that Apple co-founder Steve Wozniak (played by Josh Gad) created. While Jobs is certain that this will become a ubiquitous product for mass consumption, Wozniak needs convincing.

"Nobody wants to buy a computer," says Wozniak.

"How does somebody know what they want if they've never even seen it?" Jobs replies.

Steve Jobs lost his battle with pancreatic cancer at the age of 56 in October 2011 and as April 2013 marks the 37th anniversary of the founding of the Apple Computer Company, Open Road Films has decided to release JOBS on April 19.

Directed by Joshua Michael Stern, written by Matthew Whitely, shot by Oscar-winning cinematographer Russell Carpenter and produced by Mark Hulme, JOBS details the major moments and defining characters that influenced Steve Jobs on a daily basis from 1971 through 2001, according to a press release.

Click here for the video!

2. World Premiere: Carrie's 'Two Black Cadillacs'

Carrie Underwood's inner bad girl is darker than ever in the singer's latest music video for Two Black Cadillacs.

Clad in head-to-toe black, the Grammy nominee takes a turn for the wicked as she croons a juicy tale of infidelity and murder at her cheating husband's funeral.

Click here to watch the world premiere of Carrie's latest single Two Black Cadillacs (off her Blown Away album).

3. Pics: Obama's Inauguration Day Diary

The second-term inauguration of President Barack Obama saw Washington D.C. politicians rubbing elbows with Hollywood's elite. From Beyonce Knowles performing the national anthem to Alicia Keys behind the keys at the inaugural ball, Click here for a recap of the historic, star-studded day.

4. Taylor Swift Stuns As Rapunzel in New Disney Ad

Like Jennifer Lopez, Gisele Bundchen, Beyonce, Jessica Biel, Julianne Moore, Scarlett Johansson, Olivia Wilde and countless other A-Lister ladies before her, Taylor Swift is now starring in Disney Parks ad where she brings to life one of the Mouse House's most memorable characters for their ongoing Disney Dream Portrait campaign.

Slipping into Rapunzel's shoes (errrr, hair extensions) for this "Where A World of Adventure Awaits" spot was a dream come true for the Grammy winner. "When Disney came to me and said we want you to play Rapunzel, I was just so honored," Swift said. "It's such a wonderful character to get to play, a childhood fantasy come into reality for me."

Turns out, the gig couldn't have been a better fit because Swift got her start singing Disney songs! "My parents realized I was really obsessed with [singing] when I'd go up to strangers and sing Lion King songs," Swift laughs. "I think about all the times me and my little brother went to Disney World and we were able to escape to that place anytime we had a hard time. Any time you're going through something rough, you can go back into your imagination and you're at Disney World."

Click here for the video!

5. Leo DiCaprio Taking a 'Long Break' From Acting

Unless something was lost in translation, Leonardo DiCaprio has revealed to a German publication that he will be taking a hiatus from acting.

The 38-year-old A-lister told Germany's daily Bild (via Deadline), "I am a bit drained. I'm now going to take a long, long break. I've done three films in two years and I'm just worn out."

DiCaprio's Django Unchained just came out this past month and he also has The Great Gatsby hitting theaters this year (May 10th) as well as The Wolf of Wall Street. So, what does DiCaprio plan to do with his free time? "I would like to improve the world a bit. I will fly around the world doing good for the environment."

The actor added, "My roof is covered with solar panels. My car is electric. A normal person does not drive more than 50 kilometers (31 miles) a day. That can be done with a plug."

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Two arrested for stealing Hurricane Sandy relief supplies from Staten Island church

“It’s like stealing from God.”

A pair of heartless fiends were arrested yesterday after they were caught stealing donated supplies for Hurricane Sandy victims from a church.

Edwin Rios, 46, of Arden Heights, and William Banks, 43, of St. George, were nabbed at the Christian Pentecostal Church early Friday trying to put 35 cases of bottled water into a rented truck.

“When you see creeps like this, it bothers me. If you need it, come get it, but when you take stuff like this it’s like stealing from God,” Pastor Dr. John Rocco Carlo told the Staten Island Advance.

Carlo, a retired NYPD detective, said the thefts began before Thanksgiving, and he reached out to police. The church has been a lifeline for Sandy victims still in need of help.

“I’m glad they caught two of the guys. But to me it looks like a gang, you don’t just operate like this with a couple of people,” Carlo surmised.

The thieves had been hoisting themselves over walls to get into the locked parking lot where the supplies were stored and making off with blankets, diapers, cleaning supplies and other items.

The NYPD set up a sting operation, leaving the parking lot gate open.

Rios and Banks were charged with criminal possession of a controlled substance, petty larceny and criminal trespass.

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Fed aims for a 6.5% jobless rate

Six and a half percent unemployment in America would mean almost 2.1 million more people working than today. At the rate the country has been creating new jobs each month, it would take more than a year to find work for that many people.

Keep 6.5 percent in mind this week when the Federal Reserve meets Tuesday and Wednesday to talk about its efforts to push interest rates down. The hope is that the cheap cash will spur on investment leading to job creation. After all, the central bank has promised to keep its target interest rate near zero as long as more than 6.5 percent of Americans in the workforce are without work. The Fed has put other conditions on maintaining its historically low interest rate such as low inflation, but official measures remain tame. So its job growth the Fed is looking for.

It won’t have to wait long for the latest update. On Friday the first jobs report of 2013 will be released. Hiring has been a slow grind but it has been positive.

Finding work in January, though, can be tricky. Winter weather, a hangover from the holidays and seasonal work ending can slow down hiring.

It will be months, maybe even a couple of years before the U.S. unemployment rate hits 6.5 percent. There is nothing magical about that number, but as long as the Federal Reserve has it in its sights, so should we.

Tom Hudson is anchor and managing editor of Nightly Business Report, produced by NBR Worldwide and distributed nationally by American Public Television. In South Florida, the show is broadcast at 7 p.m. weekdays on Channel 2. Follow him on Twitter, @HudsonNBR.

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